We all know it: that thoughtful gift for a birthday, an anniversary, or as a thank you for employees and customers. Organisations often reach for the familiar, safe option: a standard gift card. Everyone happy, right? In practice, unfortunately, it often falls short.
A gift card seems the ideal gift when you do not know the recipient inside out. You have made an effort, the customer or employee receives something of value, and the process is scalable. But did you know that a considerable share of these gift cards is never redeemed at all?
Physical cards disappear into the infamous kitchen drawer and digital codes gather dust in an overflowing inbox. Understandable, because if you get a cinema voucher, there has to be a good film showing. A waste of effort and, above all, a waste of your budget.
Make a real impact: let the recipient choose
Want to really make an impression as a giver? Then there is only one rule: make sure there is something to choose. With white-label voucher codes from Mr. Gift, you give the recipient access to a complete gift shop in your organisation's familiar brand style.
- Complete freedom of choice: The gift matches the recipient's current needs 100%.
- Greater appreciation: A gift someone immediately has a use for feels more personal. This hugely increases appreciation for your brand.
The 15% rule: no choice made? Then you pay nothing!
Beyond the recipient's experience, there is an important business reason to move away from standard gift cards. On average, around 15% of all gift cards are never redeemed. With traditional providers, you lose that money.
Mr. Gift does things differently. You only pay for the codes that are actually redeemed. Someone does not redeem their code? Then that budget does not flow to a big webshop, but simply remains available for your next project!
How to reward smarter
By putting your participants, customers or employees in control, you turn a simple reward into a valuable experience. You maximise satisfaction and put an end to wasted budget for good.
