Why you are wasting money on standard gift vouchers (and how to do it smarter)
We all know the moment: an anniversary, a thank you after a period of overtime or a Christmas gift. Most organisations immediately take the familiar route: a stack of gift cards from a big webshop. Easy, right?
Wrong. Although it seems easy, your organisation is missing a huge opportunity here. Not only in terms of personal appreciation, but financially too. It is time to get to know the world of white-label voucher codes.
The "Hidden Tax" on Gift Vouchers
Let us start with the numbers. Did you know that on average 15% of gift cards issued are never redeemed?
Say you buy 1,000 cards of €25 from a big player such as Bol.com. You pay €25,000 upfront. The 15% that disappears into a kitchen drawer or expires? That money is gone. The only one who benefits is the card issuer. They already have the money, but never have to deliver a product for it.
The Mr. Gift Calculation
At Mr. Gift, we do things differently. You purchase voucher codes, but you only pay when the recipient actually redeems the code.
- Traditional card: 1,000 x €25 = €25,000 gone.
- Mr. Gift method: 15% not redeemed? That is a direct saving of €3,750.
The bigger your organisation, the bigger this amount becomes. Why give budget away to a billion-euro company when you can save it or reinvest it in your people?
More than just a code: a world of choice
A standard voucher is… standard. With white-label voucher codes from Mr. Gift, you do not give a product, but an experience and freedom of choice. The recipient lands in a webshop styled entirely in your brand style (white-label).
The options are endless:
- Make an impact: Donate the amount to a charity or have trees planted.
- Physical gifts: Choose from an extensive range of high-quality products.
- Experience: Redeem the code for a fun day out.
- Complete freedom: Exchange the code for any gift card you can think of, from Biercheque to (yes) Bol.com.
By leaving the choice to the recipient, the perceived value of the gift rises enormously. After all, you give exactly what they want.
Data-led Appreciation: Know Your Audience
As a giver, Mr. Gift gives you access to a real-time dashboard. It shows you exactly what is happening:
- How many codes have been redeemed?
- What do your employees or customers choose? (Sustainability, luxury, or a day out?)
These insights are worth their weight in gold. See that 70% of your team chooses sustainable options? Then you know sustainability is a core value that resonates in the workplace. In a next campaign, you can steer on this specifically. This creates a stronger connection, a better match and ultimately higher retention of your talent or customers.
"It is not just a gift; it is a way to measure your organisation's engagement."
Ready to reward smarter?
Stop sponsoring big online shops with unredeemed vouchers. Choose a method that is budget friendly for the organisation and highly appreciated by the recipient.
Want to see how the dashboard works or get a demo of the White-label Shop? Contact Mr. Gift and discover how we make your appreciation measurable and more cost effective.
